美妆
Cedar and Myrrh创始Misun Delmon：天然仪式感如何帮这个品牌进入Nordstrom
Cedar and Myrrh是一个主打天然成分、关注可持续理念的论肤与居家用品品牌。创始Misun Delmon希望用这个品牌超越香气产品本身，转而帮消费者建立微小的日常亪式。全球健康市场持续志大，根据GWI预测，该行业规模将2029年将达100000亿美元。Delmon还分享了品牌如何与Nordstrom达成零售合作，进一步拉近了与主流消费者的距离。
BusinessStrategy Cedar and Myrrh founder on Nordstrom partnership and brand building “I wanted to create a brand that goes beyond fragrance and instead encourages small daily rituals.” By Nicole Kirichanskaya March 31, 2026 Text Size In a consumer market mentally taxed by political conflicts and rising living costs, wellness is unsurprisingly a retail segment that has experienced huge growth. According to the Global Wellness Institute (GWI), a Miami-based non-profit organisation, the US wellness market has more than doubled since 2013, up 7.9 per cent from 2023 to 2024, reaching a new peak of $6.8 trillion. GWI predicted that this industry, which spans from supplemental products to self-care brands, is set to grow evenw even faster through to 2029, reaching $10 trillion. One retail player tapping into consumers’ collective search for mentally and physically soothing products is Cedar and Myrrh, a holistic, sustainably focused skincare and home goods lifestyle brand. Inside Retail connected with brand founder Misun Delmon to discuss her journey to launching the brand, how to stand out in the increasingly competitive wellness space and how she connected with Nordstrom for a retail partnership. Inside Retail: Before launching Cedar and Myrrh, can you delve into your professional career background and how it led you to becoming a brand founder? Misun Delmon: Before launching Cedar and Myrrh, I spent many years working in the beauty and wellness space, where I developed a deep appreciation for thoughtfully crafted products and meaningful brand experiences. Through that journey, I became increasingly interested in creating products that were not only beautiful but also intentional – items that could bring a sense of calm and ritual into everyday life. That desire ultimately led me to create Cedar and Myrrh. IR: How did you come up with the concept for Cedar and Myrrh? MD: The concept for Cedar and Myrrh was inspired by the timeless use of natural
资料参考：Inside Retail Asia